perspective III

i love these hsbc ads. some of them more clever and funny than others. they are simple and profound. perspective matters/changes our experience or understanding of things. if you can't read the ad above - the first picture says "leather" second, "deity" third, "dinner". not only are we looking at the same animal each time, but the exact same photograph of that animal each time. meaning is in the eye of the beholder.

here's another great thing i found about persepective:
http://www.ted.com/talks/rory_sutherland_perspective_is_everything.html